You Don’t Need a Barn Anymore! Bruce Hartman owned The Allegory Book Shop in Woodstock in the 1980s before moving on to other pursuits. One of his goals was to start a small publishing company. He consulted a friend who had started one. “You can’t start a publishing company,” his friend said. “You don’t have a barn.” In those days you needed a barn to store all the books you’d never sell. Today, with print-on- demand technology and online marketing, you might not sell any more books but at least you don’t need a barn. The author of six novels, Hartman founded Swallow Tail Press in 2013 to publish his own books and those of others, including Bruce Coffin and Chuck Gundersen (both featured at Bookstock this year). In his talk he will give a brief overview of the current state of low-budget small publishing in the Age of Amazon.